Lead Management

We help you rank and prioritize your sales leads, based on which prospects are most likely to buy. Our lead management process includes developing a systematic way to evaluate your prospects’ pain (the level of specific problems that the prospect needs to solve) and motivation (the prospect’s eagerness to buy). This helps your sales team focus on the prospects that are most likely to buy, making for a more efficient sales funnel.

You should keep tabs on your leads’ activities and behavioral patterns on your website and hire the USA Business Plan Writer to improve your business management and strategies. That’s necessary because knowing your leads will determine your outreach approach, marketing channels, and messaging to turn prospects into paid customers.

To manage sales leads, your marketing team should track:

Where your leads are coming from

What content they engage with

The kind of actions they take

Which pages they visit

What CTAs they click

Which stage they are in the buyer’s journey